MARKETING DEPARTMENT
Your own marketing department. Built in.
We build your marketing department and run it with you. One plan, one senior team, clear owners.
When you're ready, your team takes it over, or you keep us running it. Either way, you own everything.
SOUND FAMILIAR?
Why marketing keeps starting over.
Most service businesses buy marketing one piece at a time. An agency here, a contractor there, maybe a new hire learning on the job.
Each piece might be fine. But nobody owns the whole plan, so it drifts. Results slip, someone gets replaced, and you start over.
A marketing department fixes that. It has one plan, clear owners, a steady rhythm and reports you can trust. And it stays with your business.
WHAT WE BUILD
Inbound first. Then the rest.
Inbound first
Your website, search, social posts, blogs and newsletter, all running from one plan on a steady weekly rhythm.
The engine behind it.
Your CRM, automations and reporting, set up so every lead is tracked and followed up.
Outbound and hiring, when you're ready.
After the basics are steady, we add outbound and employer branding, so the right people want to work for you too.
Every engagement includes the cadence campaign by default
EVERY MONTH, FROM DAY ONE
The cadence campaign.
- 2 social posts a week
- 2 blogs a month
- 1 newsletter
- Your monthly stats report
AND EVERYTHING THAT MAKES IT RUN
- The content engine. A planning and production process that turns your expertise into posts, blogs and newsletters on schedule.
- The tools. Your CRM set up to capture every contact, plus social scheduling and email, all on your accounts.
- The tracking. Every lead, booking and click measured, so the report shows what's working and what isn't.
HOW IT WORKS
Four stages. One plan.
STEP 1, Audit
We look at what you have and find the gaps. You get a written plan. One time, paid up front. On our first call we'll tell you which audit fits.
STEP 2, Install
(first 90 days)
We set up your CRM, automation and reporting, lock your strategy, and start your marketing cadence. You see work from week one.
STEP 3, Run
(months 1 to 6)
We meet weekly for the first 90 days, then every other week. We run the cadence, report honestly and keep improving.
STEP 4, Own it
(month 7 and on)
We add outbound and employer branding. Then your team takes it over with our training, or you keep us running it.
WHAT YOU'LL HAVE
A department you can see.
- A marketing plan your whole team can follow
- A CRM that tracks every lead, with automatic follow-up
- Monthly reports in plain language: what happened, what's next
- 2 social posts a week, 2 blogs a month and a newsletter, on your own channels
- A person on your team trained to run it
- Ownership of every account, file and asset
GOOD TO KNOW
What we need from you
- The owner on the first call
- One person on your team who owns marketing with us
- A strategy meeting each week for 90 days, then every other week
- Quick access to your accounts and decisions
What we won't promise
- Overnight results or going viral
- Results without your team taking part
- To rescue a business that's in trouble
INVESTMENT
From $4,000 a month.
Every engagement starts with an audit, so the plan and the price fit your business.
Take it over or keep us. Either is a win.
OFTEN STARTS WITH SEARCH
Not sure where to start? Start with your website.
Many owners begin with our SEO Audit. It shows why the right people aren't finding you and gives you a plan, from $3,500.
QUESTIONS
Questions owners ask.
- Is this an agency?
- We do the work an agency does, but we build it inside your business, on your accounts, and train your people to run it. One senior team, one plan.
- We already have a marketing person. Does this still work?
- Yes. They become our counterpart. We give them a system and coaching, so they're not learning on your real business alone.
- Do we own everything?
- Yes. Your website, CRM, content, reports and accounts are yours from day one.
- How soon will we see work?
- In the first weeks. Your content cadence starts while we build the system behind it.
- Can we keep you running it?
- Yes. Some clients take it over; some keep us as their marketing department. Both are wins.
- Do you do one-off websites or ads only?
- No. Everything runs from one plan, so it all starts with an audit.
NEXT STEP
Let's see where your marketing stands.
A 20-minute call. You tell us what's going on. We tell you the one next step that makes sense, even if it isn't us.
Take it over or keep us. Either is a win.