The Bizbotweb blog
Marketing that lasts, in plain language.
Practical articles for owners of growing service businesses: search, leads, follow-up, content and building a marketing department that doesn't restart.
Before You Buy More Leads: Three Questions to Ask First
Planning to get more leads in 2027? Answer three questions about the leads you already get first. From the November Bizbotweb monthly note.
Your CRM Isn’t Broken. Your Lead System Is.
If leads keep slipping through your CRM, the software probably isn’t the problem. Here are the five decisions that turn a CRM into a lead system your team actually uses.
What Happens After the First Call? A Follow-Up System That Doesn’t Depend on Memory
Good leads go cold after the first meeting when nobody owns the next step. Here’s a simple follow-up system that keeps every deal moving.
The Customers Nobody Was Tracking: A Manufacturer’s Search Story
A regional manufacturer hired us for B2B search. The data showed a second group of buyers nobody was tracking. Here’s what we built for both.
The Emails Your CRM Should Send Without You
Five emails every small business CRM should send on its own, from the first reply to the monthly newsletter, and how to set them up.
Not Everyone Is Ready to Buy. Here’s What to Do With the Ones Who Aren’t.
Most of your leads won’t buy this month. Here’s how to sort ready from not-yet and keep the not-yet group warm without chasing.
Customer Segmentation for Small Business: Start With Three Lists
You don’t need dozens of segments. Start with three lists in your CRM and send each one the message that fits where they are.
Customer Journey Mapping for Small Business: From First Click to Signed Job
Map the path from first click to signed job in one page, then fix the one step where most buyers drop off. A simple guide for owners.
Which Social Platforms Are Worth It for Your Business? Pick Two and Connect Them
You don’t need to be on every platform. Pick the two where your buyers are, post on a steady rhythm, and connect them to your CRM.
Local SEO for Law Firms: Get Found by the Right Clients
Local SEO for law firms that brings the right cases, not just more calls. Profile, practice pages, reviews and intake, with a free checklist.
On-Page SEO for Service Businesses: The Checklist We Use
A plain-English on-page SEO checklist for service businesses: titles, descriptions, headings, images, links and speed, page by page.
Your Website Should Work Like Your Best Employee
Your website should answer questions, sort leads, and hand off to your team every day. Here’s the job description, and how to plan the pages.
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