Content Engine
Your expertise, turned into content every month.
Blogs and articles written from what you already know, on a set schedule, on your own website.
A content engine for owner-run service businesses. We pull the ideas out of your head in a short monthly conversation, write the pieces, publish them, and reuse each one across search, social and email.
Sound familiar?
We know we should be writing. Nobody has time.
You know your work better than anyone. But the blog hasn't been touched in a year, and the last post was written by someone who never met a customer.
We make content a process, not a project. The ideas come from you. The writing, editing and publishing come from us.
What it does
Four jobs every piece of content has to do.
1. Answer real questions
Each piece answers something buyers ask before they call, in your words.
2. Get found
Topics are picked from what people search for, so your site shows up for the work you want.
3. Build trust
Buyers read before they reach out. Good content handles the first conversation for you.
4. Work twice
Every blog becomes social posts and a newsletter section, so one idea goes further.
Why most content stalls
Hiring a writer does not fix content.
Most owners have tried. A freelancer writes generic posts that could be about anyone. Or a team member writes when they find time, which is never. The problem is not the writing. It is that nobody owns the plan, the schedule and the follow-through.
What we do differently
We run it as a system, every month.
- Your voice, not a template. Pieces start from a short monthly talk with you, so they sound like you.
- On a calendar. Topics are planned a quarter ahead and ship on schedule.
- Built to be found. Every piece is written for search, then linked to the pages that sell.
- Yours from day one. Every piece lives on your site and your accounts.
How we do it
Plan it. Write it. Publish it.
1. Plan
We set a quarter of topics around your services, your buyers and what people search for.
2. Write
A short monthly conversation with you becomes finished pieces. You approve them before anything goes live.
3. Publish
We publish, link and share each piece, then report what it brought in.
What runs every month
Set deliverables. On the calendar.
- 2 blog posts a month, written from your expertise
- A quarterly content plan
- One short idea call with you each month
- Every piece set up to be found in search
- Each blog cut into social and email snippets
- A monthly numbers report in plain language
The numbers, every month
See what your content brings in.
One report, in plain language: which pieces people read, how they found them, and which ones led to a call or a form.
If a topic isn't working, we say so and change the plan.
Your part
One short call a month.
Tell us what's happening in the business and what customers keep asking. Approve the drafts. We handle the rest.
What you own
All of it. From day one.
Every piece, every image and the content plan live on your website and your accounts. Nothing is locked inside our systems.
Next step
Turn what you know into work that comes in.
Book a 20-minute call. We will look at your site, what you have published and what buyers ask, and tell you if a content engine fits.
Want social, a newsletter and the rest too? The content engine is one part of our Marketing Department, which runs all of it from one plan.
Looking for something else? See every service.