Marketing Plan

Map the path from first click to signed job in one page, then fix the one step where most buyers drop off. A simple guide for owners.

You don’t need to be on every platform. Pick the two where your buyers are, post on a steady rhythm, and connect them to your CRM.

Inbound or outbound? For most small businesses, build the inbound base first, then add outbound on top. Here’s why and how.