Hiring and employer brand
Hiring is a marketing problem too.
The people you want to hire search, compare and judge you the same way buyers do. If your website and social don't show what it's like to work for you, good applicants keep scrolling.
Why it keeps happening
Job posts alone don't sell the job.
Most service businesses post an opening and hope. But strong candidates look you up first: your site, your reviews, your social. When all they find is a sales pitch, or nothing current, they apply somewhere that looks steadier.
The same plan that brings in the right buyers can bring in the right people.
A real story, no names
More applicants from pages that finally connect.
An apprenticeship software company needed applicants as much as customers. We built pages for each state they serve and tied the content to how applicants actually search. Applicants started finding those pages and signing up.
"Since we've made more of an update to the state pages... we are noticing a lot more applicants come through and sign up for stuff."
Leader, apprenticeship software company
What changes
Your marketing department works for hiring too.
- Career content that shows the work, the team and the standards, in your voice.
- Pages built around how applicants in your field search.
- Social posts that show what it's like to work with you, on the same steady schedule.
- Applicant sources tracked in the same monthly report as your leads.
This is part of a running marketing department, usually added once the base is in place. It isn't sold on its own.
Next step
Want better people to find you?
A 20-minute call. You tell us what's going on. We tell you the one next step that makes sense, even if it isn't us.